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Salesforce Pardot Specialist exam sections

Below are all the sections, which will be tested during the exam.

A candidate should have a hands-on experience and deep understanding of the following areas.

Visitors and Prospects: 8%

• Describe the relationship between visitors and prospects.
• Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

• Illustrate how to create, edit, and map fields.
• Explain the relationship between Pardot and Salesforce.
• Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers and Landing Pages: 20%

• Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
• Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%

• Explain the components and use cases of an automation rule.
• Distinguish between the capabilities of, use cases for, and how to create different types of lists.
• Define the capabilities of a completion action.
• Define the capabilities of a segmentation rule.
• Define the capabilities of page actions.
• Explain what a Score measures and how scoring is managed.
• Explain what a Grade measures and how grading is managed.
• Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

• Distinguish between an Email and an Email Template.
• Given a scenario, identify the capabilities and use cases for email.
• Distinguish between the metrics collected in Pardot email reporting.

Engagement Studio: 17%

• Distinguish between the components of an engagement program.
• Explain the process of updating an engagement program including its assets.

For the reference: Check Salesforce official Exam Guide.