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Salesforce Marketing Cloud Email Specialist exam sections

Below are all the sections, which will be tested during the exam.

A candidate should have a hands-on experience and deep understanding of the following areas.

Email Marketing Best Practices: 10%

• Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
• Given a customer scenario, differentiate elements of an email that can impact message deliverability.
• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.

Content Creation and Delivery: 24%

• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
• Given a customer scenario, create and customize an email message to meet customers’ needs.
• Given a customer scenario, configure send settings to meet the customer requirements.
• Given a customer scenario, organize and manage email campaign content.

Marketing Automation: 26%

• Given a customer scenario, recommend the appropriate marketing automation solution.
• Given a customer scenario, build the appropriate Automation Studio solution.
• Given a customer scenario, build the appropriate Journey Builder solution.

Subscriber and Data Management: 26%

• Given desired output requirements, setup Data Extensions in Marketing Cloud.
• Given a customer’s business requirements, determine how to import data into Marketing Cloud.
• Given a customer’s business requirements, configure segmentation tools to model subscribers and data.
• Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.

Insights and Analytics: 14%

• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
• Given an email campaign, describe the steps involved to analyze the performance results.
• Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
• Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.

For the reference: Check Salesforce official Exam Guide.