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Salesforce Marketing Cloud Developer exam sections

Below are all the sections, which will be tested during the exam.

A candidate should have a hands-on experience and deep understanding of the following areas.

Data Modeling: 14%

• Configure account Contact model in Marketing Cloud.
• Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
• Describe how Contact Records relate across channels.
• Explain the Contact Delete process.

Programmatic Languages: 35%

• Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
• Implement standard development best practices using Marketing Cloud programming languages.
• Describe how Marketing Cloud handles AMPscript processing.
• Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.

API: 22%

• Given a scenario, describe API objects, methods, and routes.
• Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
• Given a scenario, evaluate the significance of response handling.

Data Management: 22%

• Configure import activity using various file formats within Marketing Cloud.
• Given a scenario, apply SQL to produce the desired results.
• Given a scenario, explain the different ways to extract data from Marketing Cloud.
• Describe SQL best practices for managing data in Marketing Cloud.
• Given a scenario, apply best practices for send logs.
• Given a scenario, describe how data is affected by the Contact delete process.

Security: 7%

• Identify different options to secure data in Marketing Cloud.
• Describe security best practices in Marketing Cloud.

For the reference: Check Salesforce official Exam Guide.