Salesforce Marketing Cloud Administrator

The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. 

Key Facts

  • 60 multiple-choice questions
  • 105 minutes to complete the exam
  • 67% score to pass (41 good answers)
  • 200 USD registration fee (plus applicable taxes)
  • 100 USD retake fee (plus applicable taxes)
  • No prerequisites
  • Proctored exam delivered onsite a a testing center or in an online proctored environment
  • No hard-copy or online materials may be referenced during the exam.
salesforce certified marketing cloud administrator

Salesforce Marketing Cloud Administrator exam sections

Below are all the sections, which will be tested during the exam.

A candidate should have a hands-on experience and deep understanding of the following areas.

Digital Marketing Proficiency: 13%

  • Describe governance and compliance in relation to digital marketing.
  • Recognize security best practices for data, permissions, and PII.
  • Describe Marketing Cloud product inventory and product offerings.

Subscriber Data Management: 18%

  • Given a scenario, describe the contact model. Given a scenario, evaluate data quality.
  • Explain preference and profile center concepts.

Setup: 38%

  • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.Given a scenario, determine how to configure integrations.
  • Describe the features in Setup Home.
  • Describe Marketing Cloud extension products.

Channel Management: 16%

  • Given a scenario, describe the configuration of Mobile Studio.
  • Given a scenario, describe the configuration of Email Studio.
  • Given a scenario, describe the configuration of Social Studio and Advertising Studio.
  • Explain the concepts and typical use cases of Journey Builder.

Maintenance: 15%

  • Given a scenario, describe solutions for data extraction and report generation.
  • Given a scenario, monitor a Marketing Cloud account and provide system availability.
  • Given a scenario, evaluate benefits of additional Marketing Cloud products.

For the reference: Check Salesforce official Exam Guide.

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